Staple Yourself To An Order Benson Shapiro, Kasturi Rangan, and John Sviokla: Harvard Business Review, Reprinted July-August 2004, Originally published July-August 1992
Achieving Deep Customer Focus Sandra Vandermerwe, MIT Sloan Management Review, Spring 2004
The Hidden Costs of Organizational Dishonesty Robert Cialdini, Petia Petrova and Noah Goldstein; MIT Sloan Management Review, Spring 2004
When Offshoring Isn’t A Sure Thing Tim Laseter, Strategy + Business, Fall 2004
Deep Smarts Dorothy Leonard and Walter Swap; Harvard Business Review, September 2004
Will You Survive The Services Revolution? Uday Karmarkar, Harvard Business Review, June 2004
Capitalizing On Capabilities Dave Ulrich and Norm Smallwood, Harvard Business Review, June 2004
Reclaim Your Job Sumantra Ghoshal and Heike Bruch, Harvard Business Review, March 2004